RESUME
Media & Transferable Skills
Professional Info
As a marketing professional with 3 years of experience, I am passionate about creating innovative and effective marketing strategies that help businesses grow and succeed. I specialize in Digital Marketing, Strategy, E-Commerce and have a proven track record of developing successful campaigns that drive engagement, increase revenue, and build brand recognition.
In addition to my marketing expertise, I am a collaborative team player who thrives in fast-paced environments and enjoys working with diverse groups of people. I am a lifelong learner who is committed to staying up-to-date with the latest industry trends and technologies, and I am always seeking new challenges and opportunities to grow and develop my skills.
Work
Experience
Giordano Pakistan - Retail Avenue PVT LTD. - June 2023 - present
Project Manager - Ecommerce
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Expertise in e-commerce platforms like Shopify and WordPress for website management.
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Project planning, execution, and delivery, ensuring projects are completed on time and within budget.
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Experienced in risk assessment and mitigation strategies to minimize potential disruptions in project implementation.
Flashback Fashion UAE - Mar 2022- April 2023
Marketing Manager
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Preparation of Marketing plans.
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Social Media & Community Management
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Photography/Videography for social media & product catalogue. Performance Marketing
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E-Com & Logistics Lead (Shopify)
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Coordinate day to day operations
Giordano Pakistan - Retail Avenue PVT LTD. - Sept 2020 - Feb 2022
Junior Manager
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Prepare and execute Marketing plans/campaigns.
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Create artwork and manage social media channels.
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Photography/Videography for social media.
ICC Mens Cricket World Cup 2019
Broadcast and Media - Volunteer
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Assisted the Broadcast team with press conferences, and was part of the media team assisting photographers.
Camera Operator Roles
BBC Community Sports Awards - Placement
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Shoot footage of the nominees for the West Midlands Community Sports Awards for BBC as part of placement.
Photographer/Videographer- Internships
June Peony Bridal Couture 2019
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Behind the scenes shots of the models, makeup-artists, and the preparations.
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Red carpet photography for their social media pages.
Birmingham Indian Film Festival 2018/2019
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Behind the scenes shots of the volunteers and audience for the official organization website.
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Video interview of audience feedback
MCAV Cluster 2018
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Official photographer for the event organized by Conigital Group
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Also shot a marketing video for the event including an interview with the West Midlands Mayor.
BCU Pak Soc 2017-18
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Covered 2 promotional events conducted by Pak Soc to promote Pakistani Films
Pakistan Fashion Week 2016
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Front stage photographer
Technical Director - Internships
Zab Theatre 2017
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Handled lighting and sound effects for the play at the Theatre competition
Curtain Call April 2016 and April 2017
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Head of managing sounds, sfx and lighting during the play
Science Fest - 2016
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Head of managing sounds, sfx and lighting during the play
Pre-production in Advertising (Azaad Films) - 2016
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Prepare slides for story board
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Created Character profiles
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Took part in auditioning the cast.
-Adobe Premiere
-Adobe Photoshop
-Adobe Lightroom
-Studio Cameras (Arri)
-Sony PZW-150
-Canon C100
-DSLR Cameras
-GoPro Action Camera
-Arri Lighting Equipment
-Sound Recording Equipment
-Communication
-Planning
-Team Work
-Decision Making
-TIme Management
-Shopify
-Content
-Media Buying
Languages
-English
-Urdu
-Lingala
Education
Media and Communications (BA Honors) Birmingham City University
Sept 2017-June 2020
A-levels Beaconhouse School System (Karachi)
Sept 2015-May 2017
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Media Studies
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Economics
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Accounts
GCSE Beaconhouse School System (Karachi)
Sept 2012-May 2015
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Mathematics
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English
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Accounts
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Business Studies
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Economics
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Computer Science